Role: Editor
For Mother's Day, we invited kids to share what makes their moms extra special. Through unscripted conversations and honest answers, the campaign reveals a portrait of motherhood defined by paitence, strength, humour, and unwavering support.
Role: Editor, Post Production, Sound Design
For decades, fragrance advertising has lived in a world of high-gloss make-believe, fantasy without function. But Vibrance is functional. It’s not just all-natural, but distills the power of plants to deliver deeper benefits than just scent. We’ve bottled the energy of plants, so you can shift your own.
Defining a world for each aroma turns functional fragrances into memorable, immersive experiences. Each scent becomes its own unique ecosystem, helping audiences intuitively identify the fragrance that best fits their needs.
Role: Editor, B-Camera, Post Production
What would the holiday’s be without nature? For Saje’s 2025 Holiday campaign we explored what gifting the power of plants looks and feels like. As editor, I helped shape the atmosphere and emotional rhythm, crafting a narrative that balanced wonder, warmth, and brand storytelling.
“Feels like this...” campaign, EBY
Role: Writer, Editor
The Brief:
Amidst the noise of social media, perfection reigns, comparison traps us, robbing our time and attention and misdirecting our energy. The goal of this campaign is to counter the falsity of the images we are inundated by, and aims to stop the scroll with something deeper than surface level — with the breadth of emotion we are craving to feel deep in our core. This campaign is an ode to those feelings: self-love, trust, connection and recognition.Catalyst Campaign, Knix
Role: Editor, Photography
The Brief:
After years of research and testing, Knix succeeded in developing the world’s best sports bra.
The launch of the Catalyst bra required a series of video ads to showcase its innovative technology and demonstrate just how strong, supportive and advanced it is, while maintaining a relatable, human connection. For it's launch, we asked four women, what's your catalyst?
A series of narratives highlight its versatility across a wide range of bodies and activities.
Eco Silk Product Launch Campaign, EBY
EditorThe Brief:
The remote-worker trend is showing no signs of slowing down, and since we’re no longer hiding the fact that we’re taking zoom calls in our PJs, EBY designed a line of elevated lounge-wear to solve for that. They wanted elevated ads (Meta + television) and homepage banners to showcase the versatilty and functionality of the newly launched elevated loungewear line, Washable Eco Silk.